Inspire Create Flow

Flow is that moment when challenge and ability intersect and it feels seamless...it feels free!

We look to the arrow as a symbol of flow, the state where you are "in the zone", where effort meets challenge and becomes effortless, where your whole being is involved and your skills are heightened- an exhilarating experience!

Inspire

The arrowhead is the primary functional part of the arrow.  It plays the largest role in determining the arrow's purpose.  Different types of arrowheads change the purpose of the arrow- some are more streamlined, some more blunt, some stun, while others penetrate.

Create

A fletched arrow is aerodynamically stabilized with materials such as feathers.  The smooth and rough sides and the natural curve of the feather creates resistance.  The slight twist in natural feathers makes the arrow rotate in flight, increasing accuracy.

Flow

If the tip of the arrow wobbles out of line with the arrow's path, the arrow will go off-course and perhaps even flip out of control.  The push of resistance from the feathers is the opposite movement of the arrow that went off-course, so the arrow is pulled back in-line with its flight path.

The arrowhead is the inspiration, the feathers are the creativity and the flight is in the flow.